JOURNEY. FREEDOM. CHANGE. GROWTH.

MOUNTAIN. BIRD. TRIANGLE. TREE.

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THE REASON FOR THE RANGE.

'BFSM'

Journey

Climbing a mountain is hard work, but it's good for you and you often get a great view.
Climb the mountain.

'BFSM'

Freedom

The BFSM bird is free to try and fail but is also free to try and succeed.
Fly like the BFSM bird.

'BFSM'

Change

A triangle represents change. 
The only constant is change.
Let's evolve together.

'BFSM'

Growth

A living tree is a growing tree. As long as you are alive, you grow. If you're not growing, are you living?
Live. Grow.

THE RANGE

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